Ken Goldstein, USF Prof, Comments on Media Spending on Ossoff and Combative GA Special Election I | USF in the News |

Media outlets in Georgia are cashing in on a contentious special congressional election in the Atlanta suburbs. A runoff between Republican Karen Handel and Democrat Jon Ossoff has become a referendum on President Trump and, with weeks until the June 20 vote, the race is already generating big-time ad spending, according to a story on NPR’s “Morning Edition.”


Given that this was supposed to be an off year for political advertising, Tim McVay, GM of Atlanta ABC affiliate WSB-TV, told NPR, “We did not see that coming.”


Added Ken Goldstein, a professor at the University of San Francisco, “Can you quote me as being, like my mouth wide open? That’s just manna from heaven for [stations].” In fact, this has already become the most expensive race for a U.S. House seat ever.


So far, the candidates and outside groups are on track to spend at least $30 million on TV ads, while radio is also a focal part of the campaign. Amazingly, NPR points out that that’s more than one-third of the roughly $75 million President Trump’s campaign spent on ads during the nationwide general election. Republicans have controlled the seat for nearly 40 years, but recently, Tom Price left to take over as secretary of Health and Human Services.