USF Politics Professor Ken Goldstein on Why Senate Advertising is Bigger Than Presidential in Year of Trump | USF in the News |

In another sign of the unusual nature of this election year, slightly more has been spent thus far on general-election broadcast television ads targeting U.S. Senate contests than on those for the White House race.


“This helps alleviate some of the financial pain—but not all of it—that local TV stations are feeling with the steep downturn in advertising in the presidential race,” said Ken Goldstein, a University of San Francisco professor who is a Bloomberg Politics polling and advertising analyst. “Many top Republican donors are hesitant to send money to Trump's campaign, so that money is going elsewhere.”



[Via @bpolitics]