USF Politics Professor Ken Goldstein on Why Senate Advertising is Bigger Than Presidential in Year of Trump | USF in the News | Scoop.it

In another sign of the unusual nature of this election year, slightly more has been spent thus far on general-election broadcast television ads targeting U.S. Senate contests than on those for the White House race.

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“This helps alleviate some of the financial pain—but not all of it—that local TV stations are feeling with the steep downturn in advertising in the presidential race,” said Ken Goldstein, a University of San Francisco professor who is a Bloomberg Politics polling and advertising analyst. “Many top Republican donors are hesitant to send money to Trump's campaign, so that money is going elsewhere.”

 

 

[Via @bpolitics]